Gurukshetra Stories and Incidents

M/s Gurukshetra Consultancy has focus on strategic communication (Advocacy), Promotors, senior Leadership and CXOs image & positioning, aligning Corporate Social Projects with corporate objectives and streamlining internal communication of corporate structure. M/s Gurukshetra Consultancy is all about defining unlimited contribution and scope of Gurus of Corporate World towards positioning industry, society at large and the country, their Kshetra. Gurukshetra would also feature success stories of CXOs and professionals - people who matter and are Gurus of their own Kshetra.
Showing posts with label Care for the underprivileged children'. Show all posts
Showing posts with label Care for the underprivileged children'. Show all posts

250 CHILDREN PAINT “KHUSHI” IN UDAIPUR

A child’s mind is like a fertile ground on which ideas can be grown. Indeed the children have the power to change the world, it is only a matter of sensitising them of the social issues that the world has to deal with.
With this thought, Hindustan Zinc – a Vedanta Group Company in Zinc-Lead-Silver business, organized “Khushi Creative Workshop” for the children of classes 6th to 12th. On 23rd November 2016, Udaipur saw 250 kids from the schools - Delhi Public School Udaipur, Kendriya Vidyalaya, Seedling School, Ryan International, The Study, Bohra Youth School, DAV, St. Mary’s Convent, Vidya Bhawan and St. Matthews exhibiting their thoughts on child care.
Carried out at over 10 popular locations of Udaipur - Delhi Gate, Saheliyon ki Badi, Sukhadiya Circle, Chetak Circle, Field Club, Gulab Bagh, Panchwati, Fatehpura, Science College along with Hindustan Zinc Office-Yashad Bhawan - 8 selected students from each of the schools painted on one of the 8 pre-identified child care themes - Child Marriage, Child Abuse, Child Beggary, Save the Girl Child, Child Trafficking, Child Labour, Child Malnutrition and Child Education.
Along with the painting competition, the schools displayed their enthusiasm for Khushi and actively conducted performances of band, skits and interesting street plays along with choir. The students played instruments like drums, harmonium, bagpipers etc., dramatized various issues relating to child care and women empowerment, raised banners and placards and also sang touching songs. 
The founder of project “Khushi”, and Head Corporate Communication – Hindustan Zinc, Pavan Kaushik informed that the schools have shown keen interest and in a span of about 5 days he met about 3000 students and the children were found keen to bring necessary change in the society.
“While the Government is taking forward Digital India, Make in India and Skill India, there is a dire need to initiate Human Resources of India. The country is passing through a transition period. We are growing at each front but we also have to see what future generation has in store for India. About 6 crore children in India are deprived of health, education and nutrition. India contributes to largest child deaths, largest malnourished children and largest street children in the world. The future generation that is expected to take the country forward need to be addressed today.” Pavan Kaushik said.
In this Khushi Creative Workshop, children aimed to reach out to about 75% of Udaipur population and convey sensitivity of children of Udaipur towards child related issues.
A designated jury took rounds to all the 10 locations and motivated school children for the cause. The jury also made the children understand the concept and how they perceived and dealt with delicate issues painted on the canvas.  
The winners will be later awarded at a ceremony at Hindustan Zinc office -Yashad Bhawan in Udaipur.
Pavan Kaushik also informed that “Hindustan Zinc has been working to provide nutrition, health and education to deprived children in Rajasthan through association with Anganwadis. As part of promoting the cause of child care Hindustan Zinc launched project “Khushi” about 5 years back. The objective of “Khushi” is to bring together similar minds that can then drive the cause of child care. Project “Khushi” has over 200,000 followers across the world and everyone wants to help the deprived children.  There is no donation required and neither do we accept. We just want people to develop a sense of responsibility towards these children” said Pavan Kaushik.

Earlier, Khushi had organized workshops for the slum children on education, health and sanitation, nutrition and moral values.



250 CHILDREN PAINT “KHUSHI” IN UDAIPUR

A child’s mind is like a fertile ground on which ideas can be grown. Indeed the children have the power to change the world, it is only a matter of sensitising them of the social issues that the world has to deal with.
With this thought, Hindustan Zinc – a Vedanta Group Company in Zinc-Lead-Silver business, organized “Khushi Creative Workshop” for the children of classes 6th to 12th. On 23rd November 2016, Udaipur saw 250 kids from the schools - Delhi Public School Udaipur, Kendriya Vidyalaya, Seedling School, Ryan International, The Study, Bohra Youth School, DAV, St. Mary’s Convent, Vidya Bhawan and St. Matthews exhibiting their thoughts on child care.
Carried out at over 10 popular locations of Udaipur - Delhi Gate, Saheliyon ki Badi, Sukhadiya Circle, Chetak Circle, Field Club, Gulab Bagh, Panchwati, Fatehpura, Science College along with Hindustan Zinc Office-Yashad Bhawan - 8 selected students from each of the schools painted on one of the 8 pre-identified child care themes - Child Marriage, Child Abuse, Child Beggary, Save the Girl Child, Child Trafficking, Child Labour, Child Malnutrition and Child Education.
Along with the painting competition, the schools displayed their enthusiasm for Khushi and actively conducted performances of band, skits and interesting street plays along with choir. The students played instruments like drums, harmonium, bagpipers etc., dramatized various issues relating to child care and women empowerment, raised banners and placards and also sang touching songs. 
The founder of project “Khushi”, and Head Corporate Communication – Hindustan Zinc, Pavan Kaushik informed that the schools have shown keen interest and in a span of about 5 days he met about 3000 students and the children were found keen to bring necessary change in the society.
“While the Government is taking forward Digital India, Make in India and Skill India, there is a dire need to initiate Human Resources of India. The country is passing through a transition period. We are growing at each front but we also have to see what future generation has in store for India. About 6 crore children in India are deprived of health, education and nutrition. India contributes to largest child deaths, largest malnourished children and largest street children in the world. The future generation that is expected to take the country forward need to be addressed today.” Pavan Kaushik said.
In this Khushi Creative Workshop, children aimed to reach out to about 75% of Udaipur population and convey sensitivity of children of Udaipur towards child related issues.
A designated jury took rounds to all the 10 locations and motivated school children for the cause. The jury also made the children understand the concept and how they perceived and dealt with delicate issues painted on the canvas.  
The winners will be later awarded at a ceremony at Hindustan Zinc office -Yashad Bhawan in Udaipur.
Pavan Kaushik also informed that “Hindustan Zinc has been working to provide nutrition, health and education to deprived children in Rajasthan through association with Anganwadis. As part of promoting the cause of child care Hindustan Zinc launched project “Khushi” about 5 years back. The objective of “Khushi” is to bring together similar minds that can then drive the cause of child care. Project “Khushi” has over 200,000 followers across the world and everyone wants to help the deprived children.  There is no donation required and neither do we accept. We just want people to develop a sense of responsibility towards these children” said Pavan Kaushik.

Earlier, Khushi had organized workshops for the slum children on education, health and sanitation, nutrition and moral values.



VEDANTA KHUSHI - WHEN KHUSHI CAME FOR LAKSHMI’S RESCUE

Another step towards fight against Child Malnutrition

Lakshmi is a 15 months old daughter of Radheshyam Gameti from Negadia Bheel Basti at Rajsamand. Lakshmi was severely malnourished with a weight of mere 3.2 kg with 2.3 as Haemoglobin count.  Even after the repeated efforts of Mangilal, the KHUSHI coordinator at Anganwadi Centre, Lakshmi’s parents did not take her to the hospital for the treatment. It is only when KHUSHI nutrition specialist, Ms. Shweta Dave intervened, they admitted her to the MTC Centre at Nathdwara. But when Lakshmi’s health got critical, KHUSHI team got her admitted  to the hospital and initiated her treatment with professional team of doctors. Lakshmi required Blood for her quick recovery. As she had rare Blood Group – AB –ve, different channels like social media were utilized to request people to donate blood.
Finally, the help reached and now Lakshmi is at recovery stage.

According to a status report on the Anganwadi (day care centre) programme, officially known as ICDS, about 2.3 cr children in India, up to 6 years of age are suffering from undernourishment and are under-weight,. Despite many years to India’s independence, where country has socio-economically developed, child malnutrition problem has remained unchanged for years.
Poverty is not the only cause of malnutrition, it may be an important cause due to lack of adequate food but lack of education and resources to care for their children sums up the problem of Malnutrition.

One positive change that Lakshmi’s incident brought was that lot many cases of undernourishment from her village came into limelight and children were admitted to MTC Centre of Nathdwara for the treatment with the help of KHUSHI team.


Hindustan Zinc’s Child Care Campaign – “KHUSHI” has always believed in creating awareness and to fight against malnutrition in children. By saving life of Lakshmi, it has only strengthen their mission to make India a Child malnourished free nation.

VEDANTA KHUSHI – JOURNEY OF TRANSFORMING LIVES

The 2-day painting workshop organized by KHUSHI team with about 150 slumchildren of 2-13 years of age was conducted to motivate them to join formal schools. 





VEDANTA KHUSHI - GLIMPSE OF KHUSHI WORKSHOP AT BEDAWAS

Almost 150 children who participated in a workshop organized by Hindustan Zinc under the Project “Khushi” came up with demand for school in their locality. The parents of these children also requested for a school that can educate these children who are keen to study.

VEDANTA KHUSHI - TIMES OF INDIA - GOVT SETS TARGET FOR CHILD IMMUNIZATION

TIMES OF INDIA
28th December, 2014

In a bid to accelerate immunization coverage, the health ministry has set a target of over 5% to vaccinate children every year.The ministry has launched `Mission Indradhanush' to cover all children who are either unvaccinated, or are partially vaccinated against seven vaccine preventable diseases which include diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B.
In 2009, immunization coverage was estimated at around 61% and by 2013 it increased to 65%, indicating only 1% increase in coverage every year.

“The Mission mode has been adopted to achieve target of full coverage by 2020,“ health minister J P Nadda said.

The mission logo, depicting the seven colours of the rainbow, was launched on Good Governance Day to mark the birth anniversary of Bharat Ratna Shri Madan Mohan Malaviya and birthday of Bharat Ratna Shri Atal Bihari Vajpayee.

In the first phase of the mission, the ministry has identified 201 high focus districts in the country with nearly 50% of all unvaccinated or partially vaccinated children. “These districts will be targeted by intensive efforts to improve the routine immunization coverage,“ Nadda said. Of the 201 districts, 82 districts are in just four states of UP, Bihar, Madhya Pradesh and Rajasthan as nearly 25% of the unvaccinated or partially vaccinated children of India are in these 82 districts of four states.

Under the mission, the ministry plans to conduct four special vaccination campaigns between January and June 2015 with intensive planning and monitoring of these campaigns.

According to Nadda, the learnings from the successful implementation of the polio programme will be applied in planning and implementation of the mission.

While 201 districts will be covered in the first phase, 297 will be targeted for the second phase in the year 2015.

The ministry will also seek technical support from WHO, UNICEF, Rotary International and other donor partners.

VEDANTA KHUSHI - TIMES OF INDIA - 80% IN RURAL INDIA DON'T GET REQUIRED NUTRITION

TIMES OF INDIA
27th December, 2014


In the past two decades, India's eating habits have changed but the nutritional level seems to be the same, a recent survey has found. Across the board, people are eating less cereals, replacing them with more fat and snacks, beverages and processed foods. Protein consumption has declined in rural areas and remained the same in urban areas.


The average calorific val ue of food consumed was 2,099 kilocalories (Kcal) per person per day in rural areas and 2,058 Kcal in urban areas in 2011, according to the survey report released last week by the National Sample Survey Organisation (NSSO).This is less than the nutritional value in 1993-94, when a similar survey had found the levels at 2,153 in rural areas and 2,099 in urban areas.

The National Institute of Nutrition, ICMR, recommends 2,320 Kcal a day for a man aged 18-29 years, weighing 60kg and in a sedentary job. Kerala, Tamil Nadu and Gujarat have nutritional levels that are almost 10% lower than the national average for rural areas while UP, Punjab, Haryana and Rajasthan have levels 10 to 20% higher, according to a National Sample Survey Organisation (NSSO) survey .

Another shocking aspect is the huge difference in nutritional intake of the poor and the rich. In rural India, a person belonging to the poorest 10% of population has a daily calorie intake of less than 1,724 Kcal, which includes 45g of protein with protein consumption at about 45g and 24g of fat. At the other end, a person from the richest 10% segment consumes more than 2,531 Kcal every day , almost 47% more than the poor person. A similar chasm can be seen in protein and fat consumption too.

In urban areas, this gap is worse. The poorest people get less than 1,679 Kcal per day while the richest get over 2,518 Kcal each -a difference of nearly 50%.

Almost 80% of rural people and 70% of urban people are not getting the government-recommended 2,400 Kcal per day worth of nutrition, a situation that has very harmful health implications, apart from its sheer inhumanity .

At the national level, daily protein consumption dipped from 60.2g for a person in 199394 to 56.5g in 2011-12 in rural areas and from 57.2g to 55.7g in urban areas. Oil and fat consumption increased from 31 to nearly 42g in rural areas and from 42 to 52.5g in urban areas.

The shares of items like fruits and vegetables, dairy products and egg, meat and fish was about 9% in 1993-94 which has marginally changed to about 9.6% in 2011-12.

The only food item that has seen a substantial jump in intake is classified as `other' in the survey and consists of various hot and cold beverages, processed food like chips, biscuits etc. and snacks. In 1993-94 these made up just 2% of a rural person's nutritional intake but rose to over 7% in 2011-12. In urban areas, this was 5.6% earlier and increased to about 9%.

The report also estimates that the survey would have counted food bought and prepared in a household but eaten by visitors or employees. If this is accounted for, calorific values get reduced by as much as 15-17% in rural areas and 5-6% in urban areas.