Gurukshetra Stories and Incidents

M/s Gurukshetra Consultancy has focus on strategic communication (Advocacy), Promotors, senior Leadership and CXOs image & positioning, aligning Corporate Social Projects with corporate objectives and streamlining internal communication of corporate structure. M/s Gurukshetra Consultancy is all about defining unlimited contribution and scope of Gurus of Corporate World towards positioning industry, society at large and the country, their Kshetra. Gurukshetra would also feature success stories of CXOs and professionals - people who matter and are Gurus of their own Kshetra.
Showing posts with label Malnourished Children of India. Show all posts
Showing posts with label Malnourished Children of India. Show all posts

Vedanta "Khushi" Blog Crosses Half-Million Page Views

Vedanta "Khushi" mission is a journey we all started together about 2 years back in the month of April 2012.  The challenge was to bring forth the most sensitive and critical social issue of India, the care for the underprivileged children, their nutrition, health and education. 

The Campaign is driving the vision of Mr. Anil Agarwal – Chairman, Vedanta group, that “No Child in India should remains Malnourished and be deprived of Education, Nutrition and primary Health Care.  Ultimately, India should be a malnourished free nation."

To promote success stories of various individuals/members and starling statistics from various national and international reports towards child care, we developed an in-house Vedanta "Khushi" blog - www.khushi-creatinghappiness.blogspot.in and started uploading such stories. These stories became an ultimate medium of motivating others for similar action.  

We are quite pleased to inform you that the Vedanta "Khushi" blog has crossed a half-million page views mark today. 

As we say, Vedanta "Khushi" mission has this thought that government, corporate and NGOs together cannot do it all and there has to be a direct participation from common people.  People need to be sensitive towards the issue & concern and participate equally for its prevention and cure.

Khushi has a strong base on facebook with over 36,000 volunteers from across the globe -www.facebook.com/groups/vedantakhushi.  Several members have gone ahead and helped these underprivileged children at their own level.

The campaign has been successful in connecting people of similar minds and thoughts throughout the world.

We all know “Khushi” cannot be bought, begged or borrowed; it has to come naturally….

We thought of sharing this news with you all..
















Vedanta Khushi : India home to a quarter of the world’s hungry: Global Hunger Index report

About a quarter of the world’s hungry, or 210 million, live in India alone
Times of India : Subodh Varma, TNN | Oct 15, 2013, 05.10 AM IST 

In a striking irony, the number of hungry people in the world was estimated at 842 million in 2011-13 by the Global Hunger Index(GHI) report released on Monday even as world cereal production was estimated at a near record level of 2,489 million metric tons a few days ago. About a quarter of the world's hungry, or 210 million, are in India alone. 

The number of hungry people appears to have declined slightly from the 870 million estimated in 2010-12, but the current GHI report says that this is due to a recalculation of how undernourishment is measured by the UN-linked Food and Agriculture Organization (FAO). Since 2006, the absolute number of undernourished people has remained unchanged but their proportion to total world population is declining because the world population is growing. 

The 2013 GHI is calculated for 120 countries for which data on its three component indicators are available and where measuring hunger is considered most relevant. The three indicators used are: the proportion of people who are undernourished, the proportion of children under five who are underweight, and the mortality (death) rate of children younger than age five. The report has been brought out by the International Food Policy Research Institute (IFPRI), and two international charities Welthungerhilfe and Concern Worldwide.

Where is India in all this? The 2013 GHI says that in India the proportion of undernourished declined from about 21% of the population to 17.5%, the proportion of underweight children declined from 43.5% to about 40% and under-five mortality declined from 7.5% to about 6%. All this put together means that the hunger index for India declined from 24 to 21 between 2003-07 and 2008-12. The proportion of underweight children is an estimate done by IFPRI as the last survey was done in 2004-05. 

In other words, the proportions and the index for India are at best an approximation. Other surveys done more recently have shown trends that indicate that the nutritive value of food consumed per person is dipping. A recent survey of consumer expenditure said that nutritional intake measured in terms of calories declined from 2,153 kilocalories (Kcal) per person per day in 1993-94 to 2,020 in 2009-10 in rural areas and from 2,071 to 1,946 Kcal in urban areas. These shocking results are according to a report of the 66th round of survey done by the National Sample Survey Organisation (NSSO). Even between 2004-05 and 2009-10, the calorie intake per person per day dipped from 2,047 to 2,020 in rural areas and from 2,020 to 1,946 in urban areas.

Despite these caveats regarding the GHI data, India still continues in the "Alarming" category of countries classified by severity of hunger. That puts it in the category where the hunger index is between 20 and 29.9. Others in this category are Ethiopia, Sudan, Congo, Chad, Niger, and other African countries. These are places ravaged by resource wars and extreme poverty, and they make up the bottom most bunch in the Human Development Index rankings. Meanwhile, an October report on food prospects issued by FAO forecast a record cereal harvest for 2013 powered by a 7% increase in production over 2012. Wheat output is estimated at 705 million metric tons (MMT), a record. Coarse grains output is put at 1,288 MMT, another record. And rice output is estimated at 496 MMT, yet another record. Wheat prices have declined in international markets by 16% over last year, rice prices are down 23% and maize prices by 35%, according to FAO's price monitor in October quoting prices for September 2013. With huge production and declining prices worldwide, why the world's hungry are not getting enough food is a conundrum that policy makers and experts are groping to answer.  

http://timesofindia.indiatimes.com/india/India-home-to-a-quarter-of-the-worlds-hungry/articleshow/24171694.cms?utm_source=facebook.com&utm_medium=referral